Complete the following questions based on Colgate- Palmolive Company information.

1. Find one serious problem that the company is either facing currently or could face in the near future (this is possible even for relatively successful firms). The problem identification must build on the analysis in the first part of the report (for example, the problem might be related to some industry forces becoming stronger, the company's core competencies becoming weaker, or inappropriate implementation of diversification initiatives, among others).

2. Provide one recommendation that the company could pursue to address this problem, along with at least two related actions towards its implementation. The logic for the problem identification and suggestions must be explained using theoretical concepts and tools from this course, and potential risks should be recognized with some thought on how these can be avoided.