Complete the information above and read assignment directions below. Chapter 7 Assignment Purpose: 1. Describe business marketing and the trends in B-to-B internet marketing. 2. Discuss the role of relationship marketing and strategic alliances in business marketing. 3. Identify the four major categories of business market customers and the North American Industry Classification System. - Explain the major differences between business and consumer market and the unique aspects of business buying behavior. business buying behavior. Delete these Directions before saving and submitting your assignment. Chapter Assignment Directions 1. The textbook reading, power points, online resources and chapter concepts discussed in class and found in the modules will prepare students for completing these chapter assignments. 2. The chapter assignments consist of essay questions worth 20 points total. Each question must be answered using complete and comprehensive sentences and proper grammar. Answers must reflect chapter concepts and utilize new chapter vocabulary words. Credit will not be given that do not reflect chapter concepts and only reflect a student's opinion. A total of at least three paragraphs with 200250 words TOTAL for all questions- not each needed to be submitted for all questions for full credit. 3. Follow the formatting and requirements in the grading rubric for 20 points. Then upload this doc, docx, or pdf (if you have a MAC ) for grading. Complete the information above and read assignment directions below. Chapter 7 Assignment Purpose: 1. Describe business marketing and the trends in B-to-B internet marketing. 2. Discuss the role of relationship marketing and strategic alliances in business marketing. 3. Identify the four major categories of business market customers and the North American Industry Classification System. - Explain the major differences between business and consumer market and the unique aspects of business buying behavior. business buying behavior. Delete these Directions before saving and submitting your assignment. Chapter Assignment Directions 1. The textbook reading, power points, online resources and chapter concepts discussed in class and found in the modules will prepare students for completing these chapter assignments. 2. The chapter assignments consist of essay questions worth 20 points total. Each question must be answered using complete and comprehensive sentences and proper grammar. Answers must reflect chapter concepts and utilize new chapter vocabulary words. Credit will not be given that do not reflect chapter concepts and only reflect a student's opinion. A total of at least three paragraphs with 200250 words TOTAL for all questions- not each needed to be submitted for all questions for full credit. 3. Follow the formatting and requirements in the grading rubric for 20 points. Then upload this doc, docx, or pdf (if you have a MAC ) for grading
