Question
Complete the menu engineering report on the next page by replacing the question marks (?) with values. Round all calculation to hundredth (.00) unless the
Complete the menu engineering report on the next page by replacing the question marks (?) with values. Round all calculation to hundredth (.00) unless the number naturally rounds up to a whole number or tenth of decimal. The question has 2 parts and is worth 2 pt.
1) MENU ENGINEERING WORKSHEET
Date: 12/1/2021
Restaurant: Downtown Grill Meal Period: Lunch
| (A) | (B) | (C) | (D) | (E) | (F) | (G) | (H) | (L) | (P) | (R) | (S) | |||||||||||
| Menu Item Name | Number Sold (MM) | Menu Mix (%) | Item Food Cost | Item Selling Price | Item CM
| Menu Costs
| Menu Revenues | Menu CM (B x F)
| CM Category | MM% Category | Menu Item Classification | |||||||||||
| Beef sirloin | 100 | ? | 8.06 | 13 | ? | ? | ? | ? | ? | ? | ? | |||||||||||
| Spicy beef | 200 | ? | 10.98 | 18 | ? | ? | ? | ? | ? | ? | ? | |||||||||||
| Curry chicken | 150 | ? | 4.98 | 8 | ? | ? | ? | ? | ? | ? | ? | |||||||||||
| Grilled sea bass | 400 | ? | 11.20 | 18 | ? | ? | ? | ? | ? | ? | ? | |||||||||||
| Smoked salmon | 500 | ? | 12.59 | 20.5 | ? | ? | ? | ? | ? | ? | ? | |||||||||||
| Veggie frittata | 100 | ? | 4.98 | 8 | ? | ? | ? | ? | ? | ? | ? | |||||||||||
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| O=M/N | Q = (100%/items) x (70%) | |||||||||||||||
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2)
a) Based on this report, why all stars are not equal?
b) What item generates the highest contribution margin?
c) If you were the manager of this restaurant, what menu item/s would you remove?
d) What does this particular report help the manager to understand?
Chapter 13 questions:
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Intermediate Financial Theory
Authors: Jean-Pierre Danthine, John B. Donaldson
2nd Edition
0123693802, 978-0123693808
