1. Complete the table to provide examples of risk factors that affect a business' international marketing approach and their impact on its international marketing program. The first row has been completed as an example for you to follow.

Risk factor	Examples Provide two for each risk factor.	Impact Explain how one of the listed examples impacts the international marketing campaign
Economic conditions	Inflation Exchange rates	Positive changes to the exchange rates could mean that the product or service being sold generates passive income and the campaign may be bolstered. Negative changes to the exchange rate could mean that the product does not generate the desired income and pricing and distribution must be reviewed.
Labour Market
Society and culture
Resources and the environment
Legislation, policy and regulation