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Hard Rock Cafe is a well-known international brand; however, their restaurants can only be found in high traffic areas of metropolitan cities. They are using
Hard Rock Cafe is a well-known international brand; however, their restaurants can only be found in high traffic areas of metropolitan cities. They are using what type of segmentation?
a) Demographic segmentation
b) Geographic segmentation
c) Psychographic segmentation
d) Benefit segmentation
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