Completion of a market analysis is key to the development of an effective marketing strategy. The market analysis involves gaining an understanding of potential customers, exploring what your company is capable of$,$ what your competitors are capable of$,$ and gaining an understanding of the conditions surrounding your company that could impact product performance or consumption.

For this activity, imagine that you are working to bring a line of day planners to market. Clarify Planners are designed for an audience of older businesspeople, ages $55-65.$ The planners depict more mature designs and a number of other features that members of this demographic have identified as important to them in a planner. In this activity, you will consider the elements of the market analysis that would be important for Clarify to consider on its way to developing a marketing strategy.

Select the appropriate section of the market analysis where the described information could be found.

Clarify assesses the sales numbers of its other line of planners intended for college students to determine what sales the company could potentially expect for this new line of planners.

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Clarify gives a group of consumers ages $55-65$ four different planners and asks them to use each planner for one week over the course of a month. The consumers are asked to take notes about elements of each planner that they like or dislike.

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In general, consumers have noted that they want sustainable and eco$-$friendly products. Specifically, they want recycled paper and plastic to be used whenever possible.

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Clarify assesses the sales performance of another brand that sells day planners.

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Clarify assesses the social media sites of a brand that makes calendars and day planners to determine how it positions and promotes its brand.

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Your team finds that a weakness of the Clarify brand is that the company has typically only focused on advertising via traditional media such as broadcast television or through in$-$store promotional efforts that don$$t always resonate with this target audience.

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