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Comprehend LIE IONOWing passage and answer to the ThREE QUESTIONS given vCIOW- 'The organization's sales-related capability affects the individual sales capability of door-to-door salespeople. It
Comprehend LIE IONOWing passage and answer to the ThREE QUESTIONS given vCIOW- 'The organization's sales-related capability affects the individual sales capability of door-to-door salespeople. It shows that the efforts of the organization to improve the capability of salespeople can eventually be transferred to individual capability. Customer-oriented sales behavior has a positive effect on customer satisfaction. Individual sales performance implies that customer-oriented sales behavior is higher than sales- oriented sales behavior of door-to-door salespersons. Furthermore, because it is profitable, it is necessary to induce sales from a customer perspective rather than a short-term sales maximization perspective. The fact that the relationship length has a moderating effect on the relationship between customer-oriented sales behavior and customer satisfaction suggests that the longer the duration of the relationship with the customer, the greater the sales and satisfaction, underscoring the need to build and maintain long-term relationships with customers.' Extracted from (Source): Yi, H. T., Cha, Y. B. & Amenuvor, F. E., 2021, 'Effects of sales-related capabilities of personal selling organizations on individual sales capability, sales behaviors and sales performance in cosmetics personal selling channels, Sustainability-MDPI, vol. 13. no. 3937, pp. 18-19 (https://doi.org/10.3390/su13073937) a) Point out the subject matter that is discussed in the passage given above. (Answer in a maximum of words) (2M) b) Why do you induce sales from a customer perspective rather than a short-term sales maximization perspective? (Answer in a maximum of 20 words) (3M) 10 c) 'Customer-oriented sales behavior has a positive effect on customer satisfaction.' How? (Answer in a maximum of 50 words) (5M Word-limit is applied with a flexibility of ten percent, more or less, and violations attract marks-penalty
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