Compute Cash Conversion Cycle for Competing Firms Kellogg's Company and General Mills compete in the consumer packaged goods (CPG) sector. Re to the following 2018 financial data for the two companies to answer the requirements. $ millions Total revenue K GIS $13,547.0 $15,740.4 Cost of sales and services... 8,821.0 10,312.9 Average accounts receivable. 1,382.0 1,557.2 45 Average inventory...... 1,273.5 1,562.9 Average accounts payable. 2,348.0 2,433.0 a. Compute the following measures for both companies. K GIS 1. Days sales outstanding (DSO) 2. Days inventory outstanding (DIO) 3. Days payables outstanding (DPO) 4. Cash conversion cycle (CCC) K GIS b. Which company better manages its accounts receivable? c. Which company uses inventory more efficiently? d. Which company better manages its accounts payable?