Question
Computing and Interpreting Financial Statement RatiosFollowing are selected ratios of Colgate-Palmolive for 2015 and 2014.Return on Assets (ROA) Component 2015 2014Profitability (Net income/Sales). . .
Computing and Interpreting Financial Statement RatiosFollowing are selected ratios of Colgate-Palmolive for 2015 and 2014.Return on Assets (ROA) Component 2015 2014Profitability (Net income/Sales). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.60% 12.60%Productivity (Sales/Average assets). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.36 1.27 a. Was the company profitable in 2015? What evidence do you have of this? b. Is the change in productivity (asset turnover) a positive development? Explain. c. Compute the companys ROA for 2015 (show computations).
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Marketing Audit Checklists A Guide To Effective Marketing Resource Realization
Authors: Aubrey Wilson
1st Edition
0077077601, 978-0077077600
