Concept Submission Assignment MLA formatting is required for all work submitted, as reviewed in your syllabus, your 15 week announcement and in the Zoom Introductory class. Use this outline to provide information on and to describe the restaurant concept you have selected. Provide bullet points or a brief description for each of the headings at the beginning of the assignment and a two-page narrative describing the concept holistically, giving special attention to your concept, the attributes of that concept and why those attributes will work in your market and with your target market. Use MLA formatting as posted on your syllabus, your 1st week announcement and discussed in the Zoom Introductory class. Name: (Provide the name of your establishment) Location: (Provide the state, city, neighborhood in which your excablishment will be located. Provide basic demographic data on the population of this area) Concept: (Describe your concept. Provide a summary that includes specific attributes that help give a feeling for what you are trying to achieve) Competitive Strategy: (How will you compete in your market and attract customers? Provide a summary that references specific attributes that include but are not limited to location, product, price, hours of operation, physical space) Target Market Demographics: (What are the characteristics of your target market? Be sure to reference traditional demographic data on age, income, marital status, etc.) Target Market Psychographics: (Describe the preferences of your target market?) Narrative