Question
Concept testing is an important step in the new-product development process. Outline the concept tests for (a) an electrically powered car and (b) a new
Concept testing is an important step in the new-product development process. Outline the concept tests for (a) an electrically powered car and (b) a new loan payment system for automobiles that is based on a variable interest rate. What are the differences in developing concept tests for products as opposed to services?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
