CONCLUSION AND ACTION PLAN Assignment Steps Materials and Resources ASSIGNMENT DESCRIPTION You and your partner have completed your feasibility research and analysis, and it is time to state your conclusions: In your conclusion, you will tie all the previous sections together and provide the reader with a full picture of the important issues for doing business in and with the selected market. SIGNMENT STEPS 1. Provide your decision on whether the Lindt and Sprungli organization should enter the selected Indian market (address outlying questions concerning if and how the venture is feasible). 2. Explain your specific action plan for entering the Indian market. Your plan must be developed to ensure the feasibility of your proposed trade opportunity. 3. Highlight any significant challenges that you anticipate and identify any areas where additional primary research may be beneficial (and explain how it may be beneficial). General Assignment Guidelines a. Produce a well-organized, logical research design that reflects both descriptive and analytical abilities. Consider options and alternatives. Make recommendations and explain the reason for your selections. b. Structure the project in line with the rubric criteria and assignment instructions. Review the expectations related to each section of the project and ensure you address these thoroughly. Look carefully at the grading scheme. In general, if a section is worth twice as much as another, your project should reflect that proportion. c. Remember that these projects are your opportunity to demonstrate learning, understanding, and retention of feasibility concepts and best research practices. Sometimes, considering an alternative and dismissing it (with supporting rationale) can be very effective in demonstrating your understanding of the material