Conduct a search on successful applications of data mining in the allocated industry and give a brief summary of a selected article. The summary should include the following: (i) business and data mining objective(s), (ii) data mining technique(s), (iii) data mining application, (iv) how the data mining application had helped to achieve the stated business objective and (v) limitation(s) of the application. Please attach the selected article. You can refer to the case studies in the iSG as a guideline. Please do not exceed 300 words. (Tip: You can search for customer success stories in data mining software websites such as SAS and IBM SPSS.) (15 marks)