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Conduct a Sensitivity Analysis for Google Vary the following inputs to the two-tier valuation model and indicate the new valuation amount and the percentage change

  1. Conduct a Sensitivity Analysis for Google
    1. Vary the following inputs to the two-tier valuation model and indicate the new valuation amount and the percentage change from the above "base" case.
      • Free Cash Flows
        • Increase the FCF by 10%
        • Decrease the FCF by 10%
      • Terminal Growth Rate
        • Increase the Terminal Growth Rate from 2.5% to 3.5%
        • Decrease the Terminal Growth Rate from 2.5% to 1.5%
      • WACC
        • Add 2% to the WACC (that is if the WACC is 7.5% make it 9.5%)
        • Subtract 2% from the WACC (that is if the WACC is 7.5% make it 5.5%)
    2. Observations
      • State your observations from the sensitivity analysis. How important (conceptually) is the terminal growth rate to overall value? How important is the WACC to overall value?
      • FCF $29,129,252
        WACC 12.00%
        Year FCF PV @12% Present Value
        Growth rate = 8% 1 $31,380,480 0.8929 $28,018,286.00
        Growth rate = 8% 2 $33,890,918 0.7972 $27,017,633.00
        Growth rate = 8% 3 $36,602,192 0.7118 $26,052,717.00
        Terminal Value 4 $394,918,387.00 0.7118 $281,095,108.00
        Total firm Value $362,183,744.00
        Market cap $958,950,000,000
        Firm Value $362,183,744.00
        Total debt (mrq) $16,800,000,000
        Intrinsic value = Firm Value - debt ($16,437,816,256.00)

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