1. Conduct a SWOT analysis of a particular destination. Each of the four destinations should be located adjacent to one another either at the international scale (e.g. Singapore, Malaysia, Indonesia and Thailand) or at the subnational scale (e.g. Gold Coast, Brisbane, Sunshine Coast and Hervey Bay).
2. Show how the other three destinations fit into the SWOT analysis of each destination.
3. Indicate ways in which the competition-related threats of these other destinations can be converted into opportunities.