Conduct a SWOT analysis of your favorite team or sport organization. After you have compiled the analysis, brainstorm marketing initiatives that you would conduct that focuses on what you have identified in the SWOT analysis. Be sure to include the four C's, four P's, as well as segmentation and targeting in your analysis and/or marketing initiatives. The four P's : Price, Place, Product and Promotion. The four C's: Customer wants and needs, Cost, Convenience, and Communication