Conduct an analysis of Starbucks Distribution Strategy and Supply Chain strategy and summarize the analysis.Mini$-$Case Starbucks Fair Trade Line Like a lot of massively successful consumer companies who want their customers to see they have big hearts, Starbucks offers a line of coffees for purchase made from small growers who

meet certain economic and ethical standards. A challenge for Starbucks is that none of these

such coffee growers are on a scale that offers any economy to the company for shipping,

pickup, and processing. As a result, the costs to Starbucks are higher than for the mass

suppliers of their standard coffees. Starbucks typically passes along some of those higher costs

in higher prices to customers, reasoning that customers who care about such matters will

happily pay for the extended benefits and feelings of goodwill.

Costs to growers continually rise, sometimes modestly, sometimes sharply. It's getting to the

point where Starbucks wants to take a number of the pricier growers back to the table to

negotiate better deals $($for Starbucks$),$ and of course, Starbucks holds the threat over their

heads that the supplier will be dropped.Mini$-$Case Starbucks Fair Trade Line

Like a lot of massively successful consumer companies who want their customers to see they

have big hearts, Starbucks offers a line of coffees for purchase made from small growers who

meet certain economic and ethical standards. A challenge for Starbucks is that none of these

such coffee growers are on a scale that offers any economy to the company for shipping,

pickup, and processing. As a result, the costs to Starbucks are higher than for the mass

suppliers of their standard coffees. Starbucks typically passes along some of those higher costs

in higher prices to customers, reasoning that customers who care about such matters will

happily pay for the extended benefits and feelings of goodwill.

Costs to growers continually rise, sometimes modestly, sometimes sharply. It's getting to the

point where Starbucks wants to take a number of the pricier growers back to the table to

negotiate better deals $($for Starbucks$),$ and of course, Starbucks holds the threat over their

heads that the supplier will be dropped.