Conduct an external analysis for Citibank. Identify 10 external factors that you see as relevant strategically and think may affect the organisation as opportunities or threats. Rank them with one being most important. Explain briefly each factor systematically and support your explanation by explaining critically why you believe that it is a key significant external factor either as an opportunity or a threat. You are not expected to develop an EFE matrix. If you see as relevant you may add one.