Conduct an internet search to audit as many forms of marketing communication as you can for Samsung.
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Conduct an internet search to audit as many forms of marketing communication as you can for Samsung. What do you notice? How consistent are the marketing communications? What could the brand have done better.
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ISBN: 978-0133255584
4th Edition
Authors: Tracie L. Nobles, Brenda L. Mattison, Ella Mae Matsumura
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