In this week’s small group discussion, you’ll share and evaluate communications audits for brands you know. First, pick a brand (each group member should have a DIFFERENT brand). Then, conduct an internet search to audit as many forms of communication as you can for that brand. Post a summary as your INITIAL post.
Then, review your group member’s posts and discuss the following as a group: What do you notice? How consistent are the communications? What could the brand have done better?