Conduct interviews to collect relevant user information. Each interview should last approximately 30 minutes and should cover the primary topics you selected during the planning stages. Take comprehensive notes of the answers you receive so you can reference them later. Analyze the information gathered from the interviews. It is important to take time to understand the responses you receive during an interview so you can better shape the products you will be making. Consider the following in your analysis: What issues were mentioned that you had not considered beforehand? What patterns or themes arose? What keywords were mentioned most often? What user priorities can be identified? Explain who the target audience is for your mobile app design. Based on the information you have gathered in the interviews of potential early adopters of your app, summarize your target audience in terms of demographics and how you believe the users will engage with your app. Explain who the users are likely to be and their major needs and goals. You might include the following: Personal information: What age group, type of education, or income level is expected of the target audience? Profession information: What is their work background? Purpose for engaging: What