Conduct Qualitative Analysis:

Using economic, industry and firm based analysis, estimate the potential and growth of the sector as well as QAN.AX. Are they able to achieve growth under the current economic climate?

Question You are in the sell-side analyst team working for a brokerage firm. The firm has asked your team to prepare a sell-side analyst report for the clients of the firm. The report is produced to help guide investment decisions. Sell-side analysts issue the often-heard recommendations of 'buy', 'hold', 'neutral', or 'sell' to help clients with their investment decisions. The company you are asked to analyze in the report is Qantas Airways Limited (QAN.AX). Qantas Airways Limited is the flag carrier of Australia and its largest airline by fleet size, international flights and international destinations. Your analyst report should address the following requirements (A-C)