Conduct research related to ready garment industry mainly for company called STIA in Egypt. In terms of Marketing mix: (Product, Price, Place, Promotion) for the place how we can

•Specify the type of distribution channel(s) (push/ pull)
• Analyze consumer needs
• Establish the channel objectives
• Specify the type of intermediaries (retailer, wholesaler, distributors, agents)
• Specify the number of intermediaries relevant to the marketing strategy (e.g. exclusive distribution, penetrate the whole market, selective distribution)
• Plot the hybrid grid for a ready wear garment plant