Conduct variance analysis for marketing expenses at Coca-Cola.

Compare actual expenses to budgeted expenses for digital advertising, TV commercials, and promotional events.

Calculate the total variance and identify the reasons for significant variances.

Recommend strategies to control marketing costs and improve budgeting accuracy.

Marketing Components	Budgeted Expenses ($)	Actual Expenses ($)
Digital Advertising	$10,000,000	$12,000,000
TV Commercials	$15,000,000	$14,000,000
Promotional Events	$5,000,000	$6,000,000