Conduct your primary market research and document using the Market Research Template. The completed document should do the following:

• Define the research problem or challenge. (It should state the elements, questions, or problems that your research is designed to resolve)
• Summarize your overall research approach, focus, and methodology (How will you obtain the information/data).
• Present data (and its sources) that supports answers to your main research questions and stated challenge in an effective manner. It should minimally include data on:
• The 4 P's of Marketing.
• Product (in this case, service).
• Price.
• Placement.
• Promotion.
• Competitors.
• Number, services, location, market share, etc.
• Customers.
• Demographics, location, income, education, etc.
• Synthesize your research: Describe and prioritize two or three research conclusions that will likely guide your marketing plans. Make sure to highlight and summarize pertinent information from your sources that support your conclusions.