Question
Conducting Secondary Research You own a smoothie shop in a mid-sized city. Lately you have been considering adding a drive-thru window in hopes of increasing
Conducting Secondary Research
You own a smoothie shop in a mid-sized city. Lately you have been considering adding
a drive-thru window in hopes of increasing sales. The construction costs are quite high, so you decide to conduct some quick secondary research to determine if you should further pursue the idea. You're also interested in any innovations in drive-thrus so you can get the most of the potential investment.
1) Find at least 3 reputable sources that will help you (a) identify the impact of a drive-thru window on an establishment as well as (b) discover the latest drive-thru innovations.
- Summarize your findings using in-text citations where appropriate.
- Provide a concluding statement that addresses the research objectives and providesa recommendation on whether or not to further pursue the idea.
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