Conducting test market research in one city costs $375,000, which includes creating a pilot plant to manufacture the product, commercials, an advertising agency, couponing, sampling, and other ancillary costs. If a company wants to test with two different types of ads and in two different cities, what would be the total direct market testing cost?

- Select your Answer -

-$375,000

-$750,000

-$1,125,000

-$1,500,000