Confused positioning occurs when which happens?

1. A product claims benefits or differentiation that no group of consumers care about
2. The way a product is positioned touts benefits that are simply not believable, or too good to be true.
3. A product is positioned by claiming too many benefits, or worse, benefits that are contradictory

A product has no clear advantage or differentiation, thus failing to convey to consumers an understanding of what makes the product better.