Congratulations on the new job! I've heard a bit about Buhi, and I$\text{'}$m excited to hear more about the company when we meet up for lunch next week. Some quick questions for you: Are there criteria for selecting keywords? Which are most important? Should I just choose a bunch that looks good including my branded keywords?

Thanks! I$\text{'}$m looking forward to hearing what's going on with your new business. To answer your question, branded keywords are great to focus on because they have low competition. They may have low search volume, but as people come to recognize your brand, this will change.

Thanks! I$\text{'}$m very excited to be at Buhi. How's your business going? To answer your question, search volume, keyword difficulty, competition, and searh intent are the four criteria for keyword selection. The most important is search volume because it means lots of people are regularly searching with that keyword. Choose keywords with high search volume

Select the best response. whether they're branded or not.

Thanks! Buhi's been great so far! How're things going for