Congratulations on your latest promotion. You are now the CFO or VP for Enrollment Management, your choice. You realize that economics and finance of higher education is very visible when someone enters college. Many families have "sticker shock" at the cost of tuition and many families take great pride in the scholarship that their student has been awarded. There is a connection; the tuition provides resources for the scholarships, and we are in fact "discounting" the tuition. Should we continue the current policy and as tuition increases, scholarships will also increase? Or should we set a price, that reflects the actual tuition that the students and their family will need to pay. What should be recommended and why