Congratulations, your company recently launched a new advertising campaign worth nearly a million dollars in a new foreign market. Orders are pouring in for your product which is extremely popular and in high demand. However, you have a problem. You just received notice that the Customs Office, while performing a routine inspection, discovered there is no evidence that your product meets the country's safety standards and you products cannot be released into the market for sale until evidence of compliance is provided.Your engineering department reviewed the issue and believes the compliance data can be provided to Customs in a few weeks, dependent on obtaining subcontractor data. To complicate matters, your biggest competitor, Abubaba, just released a copy-cat product into the market that resembles your product but is less expensive and inferior quality.

Identify the conflict or dilemma and the higher-order values involved;

Identify domestic and foreign resources that may be helpful;

Identify the short and long term options you can reasonably take;

Identify the potential consequences of your actions to resolve the problem; and

What about Abubaba?