Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Conjoint analysis of the data yielded the following utility values for various levels of each of the threecharacteristics Operating hours: A = 0.3 B

Conjoint analysis of the data yielded the following utility values for various levels of each of the threecharacteristics • Operating hours: A = 0.3 B =0.3* C = 0.8 • Automatic teller machines: A = 0.6 B = 0.3 • Monthly service charge: A = 1 B =0.8: C = 0.4 D = 0.1 1. Which of the following bank characteristics is the most crucial in influencing customerpreference? Why? (3 points) 2. Will the bank benefit more by operating 8AM to 3PM weekdays, providing no ATMs, andassessing no monthly charge, or by operating 9AM to 5PM weekdays plus 9AM to noonSaturdays, providing ATMs, and assessing a monthly service charge of $15 (3 points)? What ifthe service charge is changed to $20 in the latter alternative?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

An Introduction To Statistical Methods And Data Analysis

Authors: R. Lyman Ott, Micheal T. Longnecker

7th Edition

1305269470, 978-1305465527, 1305465520, 978-1305269477

More Books

Students also viewed these Marketing questions