Connect each measure to the objective it best captures (there will be more than one appropriate measure for some objectives). Objectives Decrease time from delivery request to fulfillment. Increase gross margin in all segments. Increase customer satisfaction. Increase return on assets (ROA). Decrease carbon footprint from vehicles. Increase breadth of access to jobs. Increase employee morale. Increase effectiveness of package-tracking technology. Measures selections: Carbon Footprint from Vehicles Customer Satisfaction Effectiveness of Package-Tracking Technology Employee Engagement Employee Engagement and Employee Turnover Rate Employee Turnover Rate Gross Margin by Segment Number of New Jobs in Consumer Products Industry Number of New Jobs in Consumer Products Industry and Number of New Jobs in Food Service Industry Number of New Jobs in Food Service Industry Return on Assets (ROA) Time from Delivery to Fulfillment