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M$$ Retailing & Omnichannel Marketing: Fit Life

seeking a healthy lifestyle, where they can find specialty products from protein powders to supplements.

Currently, Fit Life has eleven stores located in the Midwest region of North America and is still expanding locations.

Fit Life stores offer a narrow variety but deep assortment of merchandise. They pride themselves on their very knowledgable staff to help customers find just the thing to meet their health need. What type of retailer would Fit Life be considered?

Supercenter

Convenience retailer

Specialty retailer

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