$$ connect

Strategy: Catching the Wave at Endless Summer Brewery

Great idea, Erik! Before we get started, let me introduce you to Jack Brenner who is interning with me right now. Jack Brenner wants to learn more about strategy especially as it relates to the global marketplace, so this is great timing.

Narrator

Jack Brenner, how do we define strategy in a business?

The percentage increase in net profits over time.

The actions that managers take to attain the goals of the firm.

The rate of return that the firm makes on its invested capital $($ROI$).$

Submit