Question
Connelly, Inc., a manufacturer of quality electric ice cream makers, has experienced a steady growth in sales over the past few years. Since her business
Connelly, Inc., a manufacturer of quality electric ice cream makers, has experienced a steady growth in sales over the past few years. Since her business has grown, Jan DeJaney, the presi- dent, believes she needs an aggressive advertising campaign next year to maintain the companys growth. To prepare for the growth, the accountant prepared the following data for the current year: Variable costs per ice cream maker Directlabor Direct materials Variable overhead Total variable costs $ 13.50 14.50 6.00 $ 34.00Fixed costs Manufacturing Selling Administrative Total fixed costs Selling price per unit Expected sales (units) $ 82,500 42,000 356,000 $480,500 $ 67.00 30,000
Ifthecostsandsalespriceremainthesame,whatistheprojectedoperatingprofitforthecomingyear? 2. What is the breakeven point in units for the coming year? 3. Jan has set the sales target for 35,000 ice cream makers, which she thinks she can achieve by an additional fixed selling expense of $200,000 for advertising. All other costs remain as in require- ment 1. What will be the operating profit if the additional $200,000 is spent on advertising and sales rise to 35,000 units? 4. What will be the new breakeven point if the additional $200,000 is spent on advertising? (Prepare a contribution income statement to support your answer.) What is the percentage change in both fixed costs and in the breakeven point? What general point is illustrated by this comparison? 5. If the additional $200,000 is spent for advertising in the next year, what is the sales level (in units) needed to equal the current years income at 30,000 units?
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