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Conscience Undercover, American Apparel. In this milestone, consider your chosen companys mission (purpose for existing) and values. It is also time to evaluate the internal

Conscience Undercover, American Apparel. In this milestone, consider your chosen companys mission (purpose for existing) and values. It is also time to evaluate the internal and external environments of the company. You will do this with a Threats, Opportunities, Weaknesses, and Strengths (TOWS) analysis.

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