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Consider a firm that manufactures a product in the United States, and sells it in both the US and Europe. The marginal cost per unit
Consider a firm that manufactures a product in the United States, and sells it in both the US and Europe. The marginal cost per unit of capacity is $95. The product sells for $100 in the US, and 100 in Europe. Demand is predicted to be 1000 units in the US and 1000 units in Europe. Exchange rates are uncertain, but follow a distribution as shown:
Scenario | - to -$ exchange rate ($/) | Probability |
Euro depreciates | $0.80/ | 0.30 |
Euro stays constant | $1.00/ | 0.40 |
Euro appreciates | $1.20/ | 0.30 |
Assume that exchange rates are known AFTER capacity is chosen, but BEFORE product is produced and allocated between the two markets. What is the optimal capacity to build?
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