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Consider a multi-divisional/ product organization and apply BCG concept to following data to construct a BCG matrix. Division / Product N Sales & million 0.4

Consider a multi-divisional/ product organization and apply BCG concept to following data to construct a BCG matrix.

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Division / Product N Sales & million 0.4 1.8 1.7 3.5 0.6 No. of Competitors 6 20 16 O Sales of Market leaders f million 0.8, 0.7, 0.4 1.8.1.8.1.2 1.7,1.3.0.9 3.5,1.0,0.8 2.8.2.0.1.5 Market Growth (%) 16 18 Total Market f million 2.3 12.2 8.4 5.3 Industry Product Profitability O O % sales

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