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Consider a multinational company that manufactures Color lipsticks, sold in any pharmacy retail. Most likely this company follows a(n) _______ internationalization strategy: Group of answer
Consider a multinational company that manufactures Color lipsticks, sold in any pharmacy retail. Most likely this company follows a(n) _______ internationalization strategy: Group of answer choices Global Standardization Localization International Transnational
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Strategic Management Creating Competitive Advantages
Authors: Gregory G. Dess, Alan Eisner, Gerry McNamara
9th Edition
1259900525, 978-1259900525
