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Consider a multinational enterprise ( MNE ) making decisions about its internationalization strategy. The more such company's products have HIGH local responsiveness pressures, the MORE
Consider a multinational enterprise MNE making decisions about its internationalization strategy. The more such company's products have HIGH local responsiveness pressures, the MORE such company would TEND to
customize its products or services regionally
decrease product and SKU variation to increase scale
use cost advantage to support aggressive pricing in world markets
capture cost reductions associated with massproduction
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