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Consider a price promotion with respect to two different products: a handheld video communicator (a new-to-the-world product) and a toothpaste made with all-natural ingredients (a
Consider a price promotion with respect to two different products: a handheld video communicator (a new-to-the-world product) and a toothpaste made with all-natural ingredients (a new-to-the-category product). In which case do you believe the price promotion will be more effective at increasing the market size? Increasing the market share?
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