Consider a product :Hair oil

you are in a marketing team for Procter and gamble and you will present the file to the president of the company.

you have created a new product to be sold hair oil

explain how you would connect your new brand offering to each of the brand building principles below

1.Great brands start inside

2.Great brand avoid selling product

3.Great brands ignore trends

4.great brands dont chase customers

5.great brand sweat the small stuff

6.great brand commit and stay committed

7Great brand never have to give back