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Consider a product you are familiar with. Discuss its brand equity in at least 3 of the following areas: brand awareness, brand loyalty, perceived quality,
- Consider a product you are familiar with.
- Discuss its brand equity in at least 3 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
