Question
Consider a product/service category of your choice. Then choose any four brands that you are aware under that selected product/service category. Use the Ideal Point
Consider a product/service category of your choice. Then choose any four brands that you are aware under that selected product/service category. Use the Ideal Point Model to evaluate your attitude towards these brands. Give your interpretation of the same
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
