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Consider a publisher who earns a profit of $2 per book sold. An advertisement that costs $380,000 would sell 120,000 books directly. To make the

Consider a publisher who earns a profit of $2 per book sold. An advertisement that costs $380,000 would sell 120,000 books directly.

To make the advertisementworthwhile, how many of the original buyers must each persuade just one other person to buy thebook?

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