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Consider a scenario when you find that the revenue/click is not being tracked by GTM (considering the tags are published already), what will be the

  1. Consider a scenario when you find that the revenue/click is not being tracked by GTM (considering the tags are published already), what will be the possible reason for this and how could you rectify the same.
  2. Explain a media plan/strategy using the top to bottom-funnel approach for Gregory Jewellers with a budget of 350,000 AUD for 3 Months. The aim is to increase conversions and ROAS.

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