Consider BR Hygiene Ltd that manufactures and sells household hygiene products such as hand sanitiser, hand wash and floor and bathroom cleaner. The company's target customer segment is the middle class urban Indian population.

Since the company sells its products only in urban areas, it has not invested in its rural distribution network over the past years. Now, with COVID-19 and a sudden shift in consumer's preference towards better personal hygiene, there is a growing demand for hand sanitisers and hand washes from the rural population.

To leverage this sudden spike in demand, the company has decided to start selling its products in rural areas as well. However, from the market survey, the company has identified that this demand is only temporary and will die out within a year. Keeping these parameters in mind, which of the following distribution strategies should the company adapt?

A hub-and-spoke model

Corporate piggybacking

Selling to local rural retailers by appointing distributors