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Consider business functions such as inventory, supply chain management, sales and marketing. How can data analytics be used in one or more of these functions

Consider business functions such as inventory, supply chain management, sales and marketing. How can data analytics be used in one or more of these functions to achieve competitive advantage? Support your analysis with specific examples and authoritative citations

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Creating Value With Data Analytics In Marketing Mastering Data Science

Creating Value With Data Analytics In Marketing Mastering Data Science

Authors: Peter C Verhoef, Edwin Kooge

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