- Consider current events in the media (either popular, news, commentary, or trade), and how this may affect the restaurant/food business. You may note how the external environment reinforces the status quo or how it indicates change is coming.

- Assuming that you decided to establish and operate a restaurant in your local community, what market segment would you intend to serve?

- What needs do these customers have that you could satisfy with your restaurant? How would you satisfy those needs?